Marketing planning is more profitable with MarPRO!
Improve sales and profit with MarPRO™.
The Excel template marketing plan system for Ecommerce, PPC and customer marketing.
Creating profitable sales with Google pay per click, Amazon, direct mail, email and other channels is filled with uncertainty and risk. You need great product, an eye-catching website, and sound strategy. Even if all that is perfect, you still need metrics and math to be favorable.
The MarPRO Excel Planning Template system is your master toolset for controlling metrics and profitability. MarPRO is a suite of 6 templates, but using MarPRO is simple, straight-forward and fully guided.
First set up your baseline offer with the 28 metric key-driver inputs. The drivers include sell price, product, all operational costs and complete advertising plan details.
MarPRO calculates the P&L results with an easy-to-understand Income Statement. The plan analytics section shows the breakeven point, plus sales and profit results if the response or conversion rates are higher or lower.
The template is fully interactive for you to whatif and adjust any metrics to improve results. The process is simple – and the knowledge base guides you to the best results.
All MarPRO reports also feature clear visibility to the important “Advertising to Sales” and “Income” ratios. Using these ratios in combination allows you to control the profit of campaigns segment by segment. You simply prioritize segments starting from the most profitable and ranking them in decreasing profitability down to the breakeven segment as a cutoff. Over the years, this simple strategy built multi-million-dollar direct response companies. With MarPRO templates and profit views you can apply the same strategy to build your firm.
All plans include crystal-clear Profit & Loss data
“Voila……… a MarPRO P&L!”
Years of Experience Built-In
MarPRO templates are built on years of real-world professional experience in direct response marketing: direct mail, PPC, SEO, email, space advertising. Hundreds of campaigns and thousands of segments. Every conceivable strategy or combination of events is plannable. MarPRO plans also include the timing of when your ad hits, how long it takes responses to come in and convert, and payment timing. This is to calculate Cash Flow indications.
For easy identification and record keeping every plan or segment of a plan is numbered and described in the plan spreadsheet. MarPRO templates are not all-purpose planning templates for workflows. MarPRO does not plan all the steps and timing you need to co-ordinate and complete advertising creative and production. Nor does it contain the narrative of the marketing strategy.
Simple To Use
When the MarPRO workbook opens, the Excel ribbon and complexity are hidden. This makes MarPRO simple and easy to use. Anyone can be planning right away without trying to figure out Excel’s controls. MarPRO calculations are protected so you do not have to worry about breaking anything. All plans and details can be printed or stored for record keeping.
Why Buy Now
Avoiding potential losses from advertising expense that does not work is worth many times the modest cost of MarPRO. In addition to the profits MarPRO can help you carefully plan, when the resulting profits are realized, the feeling is priceless. Why wait? Start tomorrow planning easier and more profitably.
MarPRO features built-in for Managing and Accurate Reporting
“What is your Customer Acquisition Cost?”
ABC Shark Tank personalities always ask deal seekers about the cost to get new customers.
MarPRO automatically calculates New Customer Acquisitiion Cost. If deal seekers used MarPRO to create their numbers, more deals would happen instead of “You’re dead to me”.
Advertising Net Expense Per Sale is New Customer Acquisition cost.
“Sales are going up but we have no cash?”
MarPRO Projects Cash Flow!
Many expenses must be paid before sales start. MarPRO key drivers calculate estimated cash flows by quarter and year.
“This idea looks great! Let’s test it quickly!”
What-If and Discover New Strategies
Build Higher Sales and Profits
Today’s marketing mantra is “Test! Test! Test!”
MarPRO is the perfect number cruncher to what-if new strategies. The ease of use and flexibility creates more time to think and quickly see bottom-line results.
“Oh No …… I forgot to include the ‘!# & % X!’ costs!”
MarPRO Remembers! Never Miscalculates!
MarPRO prevents spreadsheet omissions and mistakes from happening. All key factors that determine sales and profit are included. All calculations are visible and consistent.
“What’s in this number?”
Eliminate Uncertainty About Numbers
MarPRO answers questions before they are asked. Confusion is replaced with clarity. All MarPRO key drivers are visible. The Glossary explains every category and calculation. No mumbo-jumbo or jargon. No hidden calculations!
