Marketing plan your advertising for profit with MarPRO!
MarPRO™ marketing plan templates bring more profitable E-Commerce, Pay Per Click, Direct Mail and Email advertising. MarPRO plans include advertising metrics, response rates, product and operational costs and the resulting Profit & Loss.
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Plan quickly and easily. You simply fill in the numbers on the MarPro Excel marketing plan templates. Then, analyze and revise, print or save the plan. Plan any marketing scenario from single ads, groups of up to 199 variations each with a different source code, or multis of up to 15 individual plans linked together with a combined total P&L. Multi can plan timed step campaigns like converting inquiries to a sale, tests and rolls and much more. Multi can even create monthly, quarterly and annual marketing plans.
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What-if scenarios to find the right approach to maximize sales and profits.
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MarPRO plans include a detailed Income Statement plus risk analysis with Breakeven Response Rates and P&L changes from response variances, up and down.
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MarPRO gives you new profit control by connecting advertising expense directly to Income. (See “The Secret to Advertising Profit Control” under Guidance/P&L Mgmt)
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MarPRO makes you a marketing profit planning expert.
“Voila ……… the P&L!”
Professional Experience Built-In
The MarPRO templates come from over 30 years of real-world, professional experience in direct response marketing; thousands of campaigns, ads and segments. The templates plan PPC, Amazon, Etsy, Shopify, email, direct mail and every conceivable channel, strategy or combination of events. MarPRO plans even include the timing from when a campaign hits to how long it takes responses to turn into sales and when the cash comes in. The Cash Flow estimates are essential for a growing ecommerce marketer.
Simple To Use
When the MarPRO workbook opens, the Excel ribbon and complexity are hidden. This makes MarPRO simple and easy to use. Anyone can start planning right away without trying to figure out Excel’s controls. MarPRO calculations are protected so you do not have to worry about breaking anything. All plans and details can be printed or stored for record keeping.
MarPRO is surprisingly low in cost. Plus, the profit gains will be many, many times greater than MarPRO’s modest cost. Why wait? Start planning more profitably now!
“What is your Customer Acquisition Cost?”
ABC Shark Tank investors always ask deal seekers what is the cost to get new customers.
MarPRO automatically calculates New Customer Acquisition Cost. If deal seekers used MarPRO to create their numbers, more deals would happen instead of “You’re dead to me”.
Advertising Net Expense Per Sale is New Customer Acquisition cost.
“Sales are going up but we have no cash?”
MarPRO – Key Dates and Cash Flow!
Many expenses must be paid before sales start. MarPRO key drivers include relevant dates and even calculates estimated cash flows.
“This idea looks great! Let’s test it quickly!”
What-If New Strategies!
Build Higher Sales and Profits
Today’s marketing mantra is “Test! Test! Test!”
MarPRO is the perfect number cruncher to what-if new strategies. The ease of use and flexibility gives you more time to think and quickly see bottom-line results.
“Oh No …… I forgot to include the ‘!# & % X!’ costs!”
MarPRO Never Forgets or Miscalculates!
MarPRO prevents spreadsheet omissions and mistakes from happening. All key factors that determine sales and profit are included. All calculations are visible and consistent.
“What’s in this number?”
Eliminate Uncertainty About Numbers
MarPRO plans replace confusion and questions with clarity. All MarPRO key drivers are visible. The Glossary explains every driver, its relevance and calculation. No mumbo-jumbo or jargon. No hidden calculations!
