MarPRO plan templates build any type of marketing campaign!

The MarPRO workbook and templates are simple, yet comprehensive. There are six planning templates. Three for Pay Per Click and three for Direct Marketing. The advertising plan key-driver inputs are different for PPC and DM, which is why the templates are different, but all other key-drivers and formats are the same.

For mixed strategies, like an inquiry conversion programs that starts with PPC as the first step and then uses DM, the Multi DM template accomodates these different inputs.

The Income Statement information is identical on all six templates.

Within PPC and DM both there are three templates: Single, Group, and Multi.

Click on the name below to see examples of each with data.

Single is the basic tool to set all relevant parameters and analyze through profit tables to build the right plan.

Multi is the most versatile template …. the Swiss Army Knife for planning. Multi plans from 1 to 15 plans individually and totals the results in a combined P&L. It is extremely useful for planning multi-step programs from inquiry to conversion, campaigns by channel (DM or PPC) or type (Amazon vs PPC), time periods (seasonal. annual, quarterly, monthly), customers vs prospecting, or any other grouping. Multi also can be used to construct the annual business plan financial component.

Group is for campaigns with many segments or keycodes. Group builds a separate external workbook after you select how may rows in each group that want, from 3 to 199.